Hybris Marketing Online Training

Hybris Marketing Online Training

Hybris marketing Online Training,  Hybris training , SAP Hybris Online Training

Goals

This course will prepare you to:

  • Understand the overall features of hybris Marketing
  • Basic customization and enhancements
  • Integration with Hybris Commerce ( Advanced personalization)

Audience

  • Technical consultants
  • Functional Consultant
  • HANA Modeler
  • Data Integration Consultant

Prerequisites

Essential

  • Working knowledge of HANA modeling
  • Working knowledge of ABAP
  • Good knowledge of CRM or ERP

Content :

  • Basics, Introduction and Architecture
  • Contacts & Interactions
  • Segmentation
  • Advanced Segmentation Modeling
  • External Data Sources
  • Campaign Management
  • Integration with SAP Hybris Commerce (Demo on Advanced Personalization)

General Overview of marketing :

  • Architecture and Cloud Landscape Overview
  • Marketing Business Processes Overview
  • Overview of Integration scenarios
  • Marketing On Boarding Process

Business Users and Roles :

  • Roles Restriction
  • Business Catalogs
  • Implemention Scope
  • Implementation Cockpit
  • Overview of Configurations

Consumer and Customer Profiling :

  • Data Model
  • Data Import Concepts
  • Match and Merge Process
  • Contact Profiles
  • Profile Dashboard
  • Sentiment Engagement
  • Customer Journey Insight
  • Configurations
  • Extensibility
  • Custom Fields Extension
  • Badi Implementation Overview
  • Data Privacy - Marketing Permissions

Predictive Models and Scores Marketing Area Concept Segmentation :

  • Overview
  • Segmentation Builder
  • Segmentation Features
  • Segmentation Terminology
  • Segmentation Configurations
  • Export Definition
  • Extensibility

Target Groups :

  • Categories
  • Features
  • Segment Actions
  • Building Block

Marketing Campaign Scenarios :

  • Content Studio
  • Landing Pages
  • Prerequisites
  • Sender Profiles
  • Subscription Management
  • Configurations
  • Campaign Automation
  • Workflows
  • Facebook Campaigns
  • Marketing Permissions
  • Suppression Rules

Marketing Resource Management :

  • Overview
  • Marketing Planning
  • Budget Planning
  • Programs
  • Spend Management
  • Marketing Calendar
  • Configurations

Administrations Commerce Marketing :

  • Scenarios and Overview
  • Product Recommendation
  • Offer Reccomendation
  • Configurations

Marketing Analytics :

  • Overview
  • Business Objects
  • Embedded Analytics

Personalization :

  • Identity Management

Extensibility Business Administration :

  • Interests
  • Application Jobs

Integrations :

  • Scenarios and Overview
  • Data Upload
  • Lead Management Overview - C4C
  • Application Jobs
  • Lead Stages
  • Leads Scores
  • Lead Transfer Applications
  • Analytical Queries - Lead
  • Intgration Steps
  • Loyalty Overview
  • Profiles
  • Customer Journey

Activate Methodology :

  • Overview of Fiori Apps
  • Common Marketing Scenarios and configurations

Deployment Plans and Production Server Request :

  • System Readiness
  • Different Integration Applications
  • SAP Best Practice Documentation